How does Gendered Marketing work?

Corporations and Media create stereotypes for profit. That is an interesting thought, right? What do you think?


A former features writer with The Hindu, she is currently doing a Master's programme in Sociology and Social Anthropology from Central European University. She also has a degree in journalism from Madras Christian College and has obtained a post-graduate diploma in Television Journalism from Asian College of Journalism. Her academic interests lie in the sociology of the body and gender, men and masculinities, and, cinema and modernity. She can be reached at vbhandaram [at] gmail [dot] com

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